Welcome to the UX Backstage podcast, an interview series focused on learning the practices of designers in positions to influence the strategy of products and services.
Jeff Gothelf from Lean UX - Design for behavior change
Today we talk to Jeff Gothelf, a coach, speaker, author & consultant helping organizations build better products and executives build the cultures that build better products.
Christian Rohrer from NN/g - UX Strategy, business models and key metrics
For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.