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Christian Rohrer from NN/g - UX Strategy, business models and key metrics

For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.

Ryan Singer from Basecamp - What we need from design in a leadership level

For this conversation, we focused on the strategic side of design, which is called “the shaping track” in Ryan’s book. You’ll learn about the different skills needed for strategy versus hands-on design; as well as his journey from web designer to head of strategy.

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